Aerial Advertising - The Most Memorable Means of Mass Advertising
Author: SamuelS.Peters Total views: 5 Word Count: 472
The importance of advertising is plainly understood by most businesses. A significant part of their budget is devoted to it. If finances are tight, many try to build business through word-of-mouth from satisfied customers but that can take a while.
Therefore, some turn to high cost radio and television ads, aimed at a local community. Polls determine the number of people watching and this determines the price of the ad. However, too often channel surfing during breaks in a program cause these numbers to be inflated. Printed matter puts a coupon or offer in hand, that is, if they actually read it. Internet advertising is growing in popularity but may reach a much larger market than a local business wants to pay for.
One innovative idea which has soared in popularity in high density population areas is aerial advertising. Here's how it works. A firm is hired to make a large banner displaying a product or service message. They then fly over the area where many people are congregating, pulling the banner behind the plane. This works best when the sky is open, as at a beach, sporting event, concert, or parade. People look up at this distraction, read the ad and remember the product or service. Sound expensive? Actually aerial advertising is more cost effective than one might think.
For much less cost than other traditional advertising methods, aerial advertisers claim that their method reaches more people in a more effective way. Here's an example: One beach in Miami was advertised to and then, 30 minutes later, 2000 people were surveyed. The survey showed that 88% knew the ad had flown by, 79% recalled what the subject, and 67% could recall at least half of the exact message. Anyone would be hard pressed to say that printed ads, radio or TV could match that effectiveness at just five dollars per thousand people targeted. Those spending significant amounts of their budget on traditional advertising would do well to consider that they can reach as many people with less than half that budget using aerial advertising.
People are curious. They will look up, see the banner, and wonder, "What does it say?" or "Who's spending a lot of money trying to get us to know about their product?" For as much as seventeen seconds, they are able to read the banner several times. Some will have it memorized in that time. The uniqueness made an impression. They will remember the product.
Environmentalists might balk at the air pollution caused by the plane as it delivers the message. Yet, consider the amount of landfill that results from discarded printed matter, or visual pollution from the plethora of billboards blocking the landscape!
Interested in using the most cost effective and memorable means of mass advertising to promote your business? Consider the huge advantages of putting aerial advertising to work for you.
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