Use of Web Conferencing for Growth Initiatives
Author: MichaelFitch Total views: 12 Word Count: 505
The fastest growth area in the communication arena over the next five years is expected to be web conferencing. In fact, professional expect to see growth in the 500% range. This is according to an Ipsos-commissioned e-mail survey and much of the reason for this growth can be traced to the cost-reducing benefits (e.g. travel expenses) and productivity gains (i.e. less time in airports equals more time in the office). Small businesses can expect to gain most as it allows them to pursue growth initiatives at a time when such activities might seem taboo or prohibitive.
Regardless of the economy, growth is an essential ingredient to a business's longevity and success. Quote Stork Solutions, a website focused on small and home-based businesses, recommends taking cautious steps in terms of growth activities. They believe in a simple model consisting of a Build tranche, a Reduce tranche, and a Grow tranche and advise that their clients will succeed if they follow their model.
Currently, Quote Stork has an interesting approach when it comes to web conferencing:
1. Reducing expenses by test-driving web conferencing software for Free. They recommend trying out software with their existing, solid client base and employees and suggest using it for systems training in order to become familiar with the software.
2. Growing the Customer Base. Take the calculated risk of growing the book through out-of-the-box marketing methods. They encourage their clients to come up with alternate marketing plans, such as direct marketing in the style of Dan Kennedy and Bill Glazer. Since a lot of other small businesses don't consider this direct method, Quote Stork feels that this will give the small business owner a cost-effective advantage.
3. Lastly, Quote Stork recommends hosting a mass meeting via web conference as a sort of "pitch" meeting or seminar. By having familiarized themselves through a free web conference trial, small business owners will have the skills necessary to provide their prospective clients with a cost-effective, value-added proposal. For example, a real estate broker looking to increase her book might host a 30 minute web conference about regional real estate trends and prospects about the future.
Quote Stork promotes Citrix Online's system when it comes to web conferencing. Citrix offers two options and both give the user the option to broadcast and share desktop operations with conference attendees. With a lot of blue chip companies opting for web conferences over traditional, central meetings, many small businesses dismiss the possibilities as too costly. Instead, Quote Stork suggests this cost-effective conference alternative benefits the small business by showing customers just how committed they are to customer service.
Despite the stories currently published by various media sources about the state of the nation's economy, growth should still be a priority for small and home-based business owners. In fact, at such a trying time, growth initiatives should take priority at this time. With the latest trends in web conferencing, small businesses have a fantastic opportunity to not only reduce travel expenses and increase productivity, but to reach a wider audience in their business development efforts.
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