Hispanic Medical Marketing Requires More Than Spanish
Author: LindaP.Morton Total views: 3 Word Count: 338
Fast growth in the Hispanic population has caught the attention of many doctors and hospitals desiring to tap this population and grow their patient base.
More is required for an effective Hispanic medical marketing program than just Spanish language marketing messages. To market effectively to Hispanics, medical providers need to consider cultural attitudes about health and family roles in health care decisions.
Hispanic Medical Marketing Demands Cultural Understanding About Health and Illness
Hispanic culture views health issues as private, family matters.
Part of understanding the Hispanic culture is realizing that Hispanic men and women differ in the health issues they will discuss. Men don't like to talk about their health. Women will discuss concerns about birth control with family members. Neither men nor women are comfortable discussing their health concerns with the opposite sex.
Hispanic culture blends modern medical treatments and folk healing into a comfortable package. Many turn to folk healing first because it is less expensive.
Hispanic folk healing utilizes spiritual and religious ceremonies for overcoming illness and symptoms.
Folk healing concentrates on restoring balance between supernatural and natural forces, hot and cold, and reason and emotions.
Hispanic Medical Marketing Demands Knowing The Role of Family in Medical Decisions
Fathers are the heads-of-household in Hispanic families. They control all financial decisions including whether or not money should be spent on health care.
But Hispanic culture places control of children's health care in their mother's hands. She has to have the father's permission to spend the money, but she decides whether to spend it on folk healing or medical treatment.
As respected members of the family who carry some child care duties, elderly family members also have a role in medical decisions for children and may influence the mother's decisions.
Family members often want to be with their loved ones while they are receiving medical treatment.
Hispanic Medical Marketing Through Hispanic Community Involvement Provides The Best Way to Reach Hispanic Families
Hispanics often ignore advertisements, even those distributed through Spanish-language media.
Marketing through outreach programs that help the Hispanic community builds more trust and gets more attention from prospective Hispanic patients.
Free Web Content Provider | My Articles Directory /
About the Author
For more on Hispanic outreach activities, see Marketing For Medical Practices. Tips on Hispanic Marketing For Doctors Get a totally unique version of this article from our article submission service
Copy and Paste Article Code.
Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.