How to market your own range of bath and body products
Author: JaneL.Church Total views: 25 Word Count: 553
The literal meaning of the word spa actually means "health by water" in Latin. While there are many spas out there that offer hydrotherapy, they also offer other treatments as well, such as facials, manicures, massages, pedicures, hair styling, and even skin treatments.
Today more than 11 billion dollars is generated each year by the spa industry. Also, reports have shown that more than 136 million visits to various spas in the U.S. occurred just in the year 2007. This makes it one of the top leisure trades in the U.S. today, and as it is made more popular by TV, commercials, movies, and advertising. We can expect continued growth as well.
In order to be a part of this lucrative business, you can either open your own spa, buy an existing day spa business or take part in the manufacturing of essential spa products such as lotions, exfoliating balms, bath salts, candles, sun block, body scrubs and a lot more.
A number of handbooks and manuals, such as "The Handcrafter's Companion" can aid you in making your own spa products. Some recipes are even available on the Internet for you to try, like this one for salt scrub:
A jar of quality salt scrub could cost you $20 or you could make it at home by simply combining cup sweet almond or grape seed oil, a handful or two of sea salt and essential oils and voila, your own spa experience is at hand!
There are other great recipes that you can find online for facials, shampoos, footbaths, and even hand treatments. Many people that work in top quality spas actually put great recipes online. So, you'll be able to make products that are effective and reliable.
One you have come up with the products you want to sell, then you need to market these products. Using the word "spa" is actually quite powerful in itself. It adds prestige to even products that are quite common. When you see products with the word "spa" in them, many people will be willing to pay a little more, just based on the perceived value alone.
When packaging your products you want to keep your cost low and at the same time have something that is pleasing to the eye. You may consider using some simple plastic or cellophane packaging with professionally printed tags and labels that you can easily customize.
Having some friends over to have a spa party is a great way to help market your products as well. You'll be able to let everyone try the products that you have made. If you're going to do this, make sure that you set up the entire room in a way that makes it feel just like going into a spa.
Set up some signs that tell about ways to fight dry skin, how lavender heals, benefits of detoxifying the skin and so on. Then turn on some really mellow music and possible have a small fountain running or even a water noise maker.
Now that you have the stage all set, you can have a great spa party that everyone will love. You can take the time to do facials for your guests or even manicures to help introduce the products that you want to sell. You'll also be able to get great feedback from the friends who attend.
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About the Author
Author Jane L. Church can show you how to easily make your own bath & body products without leaving home! Visit "The Handcrafter's Companion" web site for more great spa product marketing ideas.
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