In Praise of Digital Photography
Author: DanFeildman Total views: 9 Word Count: 747
No matter the craft, you will have that group of people who hold dear what they see as the fundamental rules and methods that have been in place since the beginning. The 'Purists' shun new technologies as being inferior and nothing more than a fad that should be replaced with traditional ways. These ideas have become quite the debate in the field of photography. Certainly there have been a number of advances in cameras and film over the years and the improvements in darkroom processing have been overwhelming, but the arrival of digital photography onto the scene has created a firestorm of argument over what is and is not the essence of a photograph. In photography, the purists believe in presenting a slice of life that exists through the photograph itself, while digital photography manipulates the photo into an idea prefabricated in the mind. Still in the future of photography, digital technologies are paving the way to endless potentials.
But there are some genuine reasons to at least incorporate digital technology into your professional photography game plan. These reasons are compelling enough that more and more we are seeing the big studios going all digital. So if you are running an independent photography business or if you are "just" a photography hobbyist (and thank God for the hobbyists), you may have to think through the value of moving to digital processing yourself. The amount of fuss and sheer "stuff" of doing a shoot digitally is dramatically less involved than using the older technologies. Witness how the digital revolution in photography has revolutionized the personal camera world. Now people can take as many pictures as they want and have them to review virtually instantaneously.
Probably the biggest leap forward in the use of digital photography is that you can do re-shoots quickly, easily and for virtually no cost. If you conduct a portrait session with a customer, you can have the "stills" of the session available almost as soon as the session is done. If a shot was good but not perfect, you can correct it and re-shoot immediately saving huge amounts of time and improving the chances you will get the portfolio you want and that the customer wants on the first session.
If it is the quality that you are worried about, digital photography can deliver. The end results are a photo that is many cases is better than if having used the prior technologies. With the cost saving benefiting both the customer and the photographer, professional photos are more readily sought after now than ever before. This convenience and saving will bring the consumer back more often as they are being provided a quality service at an obtainable price for any budget.
Digital photography, being a child of the internet and the digital revolution that has swept our lives via personal computers, can be delivered in a myriad of ways and at a speed that was unheard of prior to the arrival of this technology. We can deliver the photos via email, by posting them to an online gallery or by burning them to a DVD or CD so the customer can order lots more shots for the same cost and have them delivered in a way that easy to view and store.
Editing has similarly moved from the realm of the back room wizards to something any of us can do due to the sophisticated computer programs, such as Photoshop, that we can use to improve the pictures we take. It is really amazing the effects that can be imposed on a picture with this software. But more importantly we can so much more easily correct minor problems with a photograph so what might have been a lost session can be improved to become acceptable with some clever use of digital editing.
Although the 'purist' might not always agree, their are undeniable benefits to the use of digital photography that would win out even over the old ways. By working smarter, not harder, the digital revolution benefits the photographer in its simplicity, profitability and time involved. For the customer, it too creates a lower cost and provides an instant gratification in that the pictures are available almost instantly in a variety of forms such as e-mail. We can still respect and utilize the 'purist' view in photography, but the fact is undeniable that digital photography is here to stay due with overwhelming support.
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