Adwords Tactics: Restructure Your Ads Groups Today!
Author: KirtChristensen Total views: 5 Word Count: 277
Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it...
...And that's a ton of pressure when it's your credit card being billed for every click!
So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:
A critical component of your Adwords account is how well you have your Adgroups setup and arranged.
Don't fall prey to the "rookie" mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.
Save yourself lots of pain and frustration, don't do this!
Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.
Always remember this, "relevance" is king!
Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.
For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!
Even for low-traffic keywords "long tail" keywords, have no more than 15-21 keywords per adgroup.
After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.
Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!
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About the Author
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc management, he's the man!
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