Can You Sell Anything On Teleseminars?
Author: StuMcLaren Total views: 8 Word Count: 484
Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer two of the questions I had about teleseminars, hoping to help you with your business success.
Lets start with the first question:
Instead of selling my 'normal' products, such as a book, on my teleseminar, I really wanted to try to sell a new program. Can anything be sold on a teleseminar?
When you are creating a product you should be continually thinking about how you can leverage that product against the next one. Back-end products is something you will want to think about in certain situations. Take for example, if you are offering a coaching program, assessment program or something of that nature, once people get through the program they will obviously have questions, need advice, etc. This gives you a great opportunity to offer them a back-end product which will help keep your momentum rolling from one product to the next. This is something you should really think about, no matter what your product is.
Regarding selling items from a teleseminar, I believe you can sell just about anything as long as you position it well and establish value throughout the call. Whether it is a training, assessment, eBook, teleseminar series, product, you can do it, but make sure you position it right from the beginning so your callers are aware of what it entails.
Thinking about what other back-end products you could create though would be my big piece of advice for you to think about. If your product initially gets them to really dive deep into a certain method or strategy, they will have questions on how to optimize that strategy later, which I think leads itself nicely into any type of back-end offer.
Here is the second question:
If I am interviewing an expert for a teleseminar, whose photo and voice should I use to promote the call, the host or the expert?
Here are a couple things to think about. If you only have room for one picture it would be best to create a photo that has both the host and expert in it together. Obviously, if you can use both photos, especially in the Ask Campaign, registration page and web cast page, do it. This would be my first recommendation.
If you really had to pick only one picture to use, my suggestion is to use the host's. The host is the person who will bridge the gap between the callers and expert and who is going to introduce the expert. This method holds true, unless the expert is very famous and well known. If not your audio can be used to build anticipation for your guest.
If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com
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