Learn about Pay-Per-Click Marketing and how it may or may not work for your business

explanation of pay-per-click marketing and how to do it

Realtors, learn how you can help to rank your website in higher in search engines like Google and Yahoo. An explaination of "Meta Tags" and how they effect your page rank

Search Engine Optimization for your Real Estate website.

Google AdWords can put your Real Estate website on the first page of Google.

Realtors, use Google's new Analytics to see what online advertising is working and just as importantly, what is not.

This article is for professional realtors who are interested in building or upgrading a Real Estate website. I discuss the pros and cons of a template website vs a custom built Real Estate website.

PPC, whether it's Google's AdWords or any other similar program, allows advertisers to bid for positioning of their ads on the search engine results page. To a limited degree, the higher your bid, the higher your ad will be positioned, although there are other factors, such as the quality and quantity of information you have on your landing page.

It's been a long accepted and well known fact that a business is doomed to failure if you don't advertise.

Pay-per-click advertising, or PPC, is a way of advertising on web sites in which the advertiser pays for the ads only when someone clicks on them to get to their site. For those involved, there's money to be made on either side of the road -- as an advertiser and as the site on which the ads are posted.