How much you can afford to pay for new customers is a critical component in deciding how much to bid for keywords in your pay per click campaigns.

A logical, mathematically-based approach to determining the optimal initial bid level for a pay per click campaign.

Making money online through pay-per-click requires you to build a Web site that individuals and businesses can advertise on.

A detailed article on setting up, configuring, and using Yahoo! Search Marketing analytics to improve your campaign performance.

When writing landing page copy for your web site, don't overestimate the intelligence of the reader. Follow the advice in this article and your landing page copy will be much more effective.

A discussion of five pay per click ad writing strategies that can greatly improve the performance of your search marketing campaigns.

This article discusses the seven variables that must be tested and manipulated in order to achieve the highest possible return on investment from your pay per click campaigns.

Top Tips for writing a clickable ad for Google Adwords.

This article gives our top seven tips to make sure you go broke using pay per click marketing to promote your business. Follow these steps and watch the money burn.

If you have an online business and you actively attempt to market it, then you probably know about Google AdWords. In fact, you may have heard the success stories but chances are you have also heard about or personally discovered the risks. If you don't properly understand how AdWords works, you can lose a lot of money from an AdWords campaign.