Reducing Refunds on Information Products (Ebooks Part II)
Author: StephenBeck Total views: 17 Word Count: 403
In the last article, I showed you how to increase the value of your PDF ebook by adding valuable elements like a table of contents and list of resources. Today, we'll take your PDF e-books to the next level, adding even more value to improve sales and customer satisfaction, while minimizing returns.
Make sure that all your text is 12-point - Times New Roman is a good choice for long blocks of text. Pictures and graphics should be enlarged so they can be easily read. Adding comics and other graphics will make your ebook more visually appealing. All these steps add bulk to your ebook, while increasing its value to your readers.
You also want to use "johnson boxes" every 2-3 pages. Those are the boxes that encapsulate an important point. This adds bulk and helps clue the reader to an important concept you are trying to get across.
Tell your audience about other products you offer. They've already read your wonderful e-book, but want more information. Include a list of your products, complete with 3-D cover photos. Not only will you add visual interest, you will also increase sales and offer a better product. It's easy, and it works!
Readers like cheat sheets and checklists, especially for technical subjects. If you are teaching them HOW to do something, and that task has more than two or three steps, you should create a checklist or cheat sheet, one that is a quick and easy reference. Remember, readers will read the text for the full list of instructions, so your checklist only needs to be a point-form summary of how to complete a task - converting a file into a PDF ebook; top ten interview tips; setting up your new software; home buyer's checklist of things not to forget when inspecting a potential new home. All these topics and more can make an effective checklist or cheat sheet. And the best part? Readers love them!
Are there other tools that could help your readers? Some things to consider include sample forms, spread sheets, contracts, and more. Your customer simply fills in the blanks. These can be important additions when you are writing an ebook.
These simple tips will add meat to your e-book. By adding value to your product, you will have happier customers, healthy sales, and fewer returns. To your customers, it's all about the value - give 'em what they want, and your product will be a success.
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About the Author
Stephen Beck shows you how to publish an ebook so you can create a "cash on demand" online business. You can watch his three amazing FREE videos to help you begin quickly by visiting: Information Marketing Products.
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