The Truth about EDU Links
Author: JulieJohnson Total views: 6 Word Count: 368
Everyone says that EDU links are valuable. Forums buzz still with ideas for garnering that prized EDU link. And as Google continues to deny the value, some people are buying it.
Google claims outright that their algorithm is not skewed to add any additional value to an .edu domain. Matt Cutts has been quoted claiming this, even has a blog page from 2005 blatantly stating that the EDU is just not given any weight over a .com.
Then why still the demand? Simple: They work. Regardless of what Google says. Of course they cannot admit this, they guard their algorithm. Not that they are blatantly lying, it's just that the EDUs work not so much because of the 3 letters "e" "d" "u" on the end, but what that typically represents.
Why do the EDU links still work?
1. EDU domains are ten plus years old. And established sites carry more weight.
2. Because not anyone can just start an EDU domain, they are hard to come by.
3. EDUs tend to have loads of inbound links and very high page rank of 7 or 8 or 9.
4. Content, content, content: Google likes the content on EDUs: lots of it, research, educational, non-advertising, adding value to the web.
So the EDU link persists, and becomes harder and harder to obtain. classified ads, college paper sitewide links, bribing a professor... they can be done still but the value is suffering due to the overuse, and more importantly, the lack of relevancy of the link. Remember that the traditional link weights will still count even on an EDU.
Factors that still need to be considered, edu or not, are the placement of the link (sidebar links are OUT), sitewide links that are placed carelessly, links not in content, irrelevant links... these issues still apply. However a natural link in an article on an EDU will pay off in spades.
So if you read a know-it-all forum poster blah-blahing about Matt Cutts claim that EDU links are not valued, do read the the rest of the thread. You will inevitably read exactly what I am saying: that the EDU link is certainly valuable for many reasons, is an authoritative link that should be sought after and prized.
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