The only way to know that you are using the right words and elements on your pages (like font style and background color) to convert the maximum amount of traffic is to test, test, test. By trying different options and tracking what gets the best response, you find out what works. To run effective tests, follow these ten tips.

Your headline exists for one purpose and one purpose only: get your prospect to read your copy. That's it. All you want your headline to do is grab attention and keep the reader reading.

Before your work at home based business opportunities start to convert well, from 5 to 7 contacts are needed with every prospect. That is quite a big amount and gives a great role for the optin email list.

Writing one sales letter and running with it-even if you think it is the most brilliant sales letter in the world-is unwise. Because that leaves you with no way of knowing what might convert better. The only way to know that what you are doing is working is to test, test, test. You find out by trying different options and tracking what gets the best response.

Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you're in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor's product is, which product would you be more likely to buy?

When you get to the end of your sales letter, you might be tempted to think that the hard part is over, that the selling is done. But that's not the case considering the foundation of your entire letter is the form that comes at the end. If you just throw something together here, you'll lose the sale you've worked so hard to gain.

Copywriting is basically you having a conversation with your prospects about who you are, how you can help him, what you offer and how he can get what you offer with zero risk on his part.

The first rule of Internet marketing is simple: capture information! You want a name and email address for your visitors so you can follow-up with them. If you take your visitors straight to a sales page, the chances of converting those visitors into customers is extremely low.

Whether you write your own copy, hire someone to write it for you or use copywriting software, you need a basic understanding of what great copywriting looks and reads like. This is true in both the online world and the offline world. Good copywriting generates sales; great copywriting creates wealth.

Attracting new customers costs more than retaining customers or bringing a past customer back into your lifecycle. So once you have your customers, you can't afford to let them leave without doing everything in your power to increase their lifetime with you. Knowing your average lifetime value does 10 great things for your business.