The lifetime value of a customer is measured by the value a customer brings to your business throughout that customer's entire relationship with you. It's the monetary value your customers bring to your business over a period of time. In other words, you need to know how long your customers stay with you after that first sale.

Many internet home business opportunity marketers are so eager to get the traffic, that they forget the importance of the conversion rate. This is a shame, because with a good conversion rate, even a low amount of the traffic is enough!

Traffic is important, but return traffic is even more important. It increases the probability of people buying from you. Find out how you can do this.

Knowing what kind of people that come to your site is very important in order to cater to them well. Find out more.

Ensure that your Adverts, Sales Copy and other Marketing Material are effective enough to persuade your potential sustomers.