What is the significance of the TITLE tag? The document TITLE has the most significant effect on the visibility of a page. Not only will it have a direct effect on the ranking of a page, but it is the text that will be presented in search results. Make it short and relevant. Use words that reflect the theme of the page (i.e. the search phrase) and that will make your title stand out. Avoid prefacing your title with the words "Welcome to..." and resist the temptation to place your company name in the title of every page. Aim for the editorial brevity of a newspaper headline.

Before you begin selling information products on the Internet, you want to make sure you're targeting a niche that will be profitable for you in the short and long-term. A niche market is your target audience. A niche market is a smaller, more targeted market within a larger market.