Reaching Local Customers by Targeted PPC
Author: BrianBasch Total views: 6 Word Count: 515
It's relatively easy to target your pay per click, or PPC, advertising campaign to your area, so you'll be able to get customers for your business. While there are lots of options available, one of the best systems for geotargeting PPC campaigns is Google AdWords.
If you want your ads to be seen mostly by people in your area, you'll need to target your campaign carefully. That's where geographical targeting comes in. Use Google AdWords to focus down to the city level - only people searching Google in the city or area you choose will see your ads. Even if the same keyword is used in a search, if the searcher isn't in the targeted area, your ad won't come up.
Why would you want to initiate this type of campaign? If people from outside your area aren't going to shop with you, that's why. If this is the case, clicks from outside your area will just be a waste of your money. This method of control means that clicks will probably have a high rate of conversions into sales, because you know the customer is in your area.
Geotargeting is about a whole lot more than just isolating city areas, though. If someone is traveling to your area soon, you want them to be able to search for you on a regional scan. This is easily done as well, this type of geotargeting is very useful if you're promoting a tourist destination.
Use a locally targeted keyword list to enable tourists (or perhaps you have another use) to zero in on offers from specific cities or areas. You can even modify this to suit seasons and it can be tailored to suit your local marketing plan. It's as simple as adding the area to the keyword phrase. Something like "ski rental" becomes "ski rental in Alaska" or any other area you'd like to specify.
Using this type of targeted keyword campaign also opens up your options with other systems besides Google AdWords. Any PPC ad system can geotarget keywords and phrases similar to the way AdWords does it. You can even use a combination of both techniques to target tourists and locals if you really think it's needed.
There are some important things that need to be mentioned with geotargeted campaigns. Consider whether you need to deliver any goods and if there are limits relating to your specific area. And, remember to stick to your plan, some people lose their way amidst all the technology and forget what their original goal was. These things may sound simple, but keeping it simple is what advertising is all about.
When you do choose your targeted keywords, it's important that your words or phrases receive a large number of results. That way you won't completely isolate yourself, which is easily done if you try to get too specific. Check and track the statistics of your ads and see what keywords or phrases work best for you. Targeting a local area with a PPC campaign could spark the surge in sales your small business needs.
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If your business needs veteran ppc management, check out ProPayPerClickManagement.com. Brian Basch is an established adwords ppc management veteran. Visit today and sign up!
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