How to Use Public Relations to Get Local Media Attention
Author: marshafriedman123 Total views: 10 Word Count: 589
As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation!
Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital to get yourself out there and tell people that your book is available both nationally and locally!
While national media exposure for you and your book is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. If you can create the local "buzz" you will also get some fantastic media experience that will come in handy when the national media starts calling!
Fortunately many local journalists and on-air personalities enjoy interviewing local authors and experts like you. This gives you an upper hand in grabbing their attention, and you will also gain their support in spreading the word about your book!
So If you want to create solid book "buzz" in your hometown, sit up and take notice of the following recommendations:
*Book Signings: This is your "secret weapon" in your local media assault. At every book signing: Books will be stocked on their shelves after you leave, unless of course you have a sell-out The store will give you free advertising in their customer mailings.
You'll have prominent placement for as much as a week prior to your signing. Employees of the book store will give you valuable third-party endorsements Book signings are a goldmine for local publicity. Marsha Friedman says, "Do as many as you can. Even look at other cities that are close by. Even ask friends and relatives to see about setting up book signings for you in their hometowns." So let's get out there and create the buzz that sell the books!
*Radio and TV Interviews : Generally speaking, every city has radio and television programs that have a format for guests. Marsha Friedman adds, "Go on the internet and do some research to see what is available in the local market that you are targeting. Marsha Friedman says, "Look for those with a format for guests and find the contact information for the producer." Then pitch like mad! Aim to get as many interviews on TV and radio as possible.
*Local Print Media : Marsha Friedman says, "When it comes to the print media, we find that "Tips" type articles have an extremely high pick up rate with newspapers and magazines. So if your book offers a solution to a problem, then go ahead and work on a tips-type article."
Give 6-7 helpful hints and high quality solutions to a common societal problem. Next, identify the newspapers and magazines in your local market, go to their website and find the right "beat" your topic falls in - for example - religious, business, health, lifestyle, etc - and send your article to the journalist that covers that "beat." No one relevant listed? Gun for the editor-in-chief. Make sure that the article is professional and print worthy, if so some publications will print it "as is." But since you're a writer, this should not be a problem.
Aim to get as many as humanly possible.
My Articles Directory Free Web Content Provider
About the Author
For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to http://www.publicitythatworks.com to claim your free "Power of Public Relations" video today!
Copy and Paste Article Code.
Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.