Which paper stock you choose when printing your book can have a huge impact on your print pricing. Coated or uncoated? Glossy finish, matte finish, or standard offset? What's the opacity? What's the weight? The answer to these questions will determine your paper pricing.

It's a tough question to answer, and one I hear all the time: Which paper stock should I choose for my book? And although it's a tough question, it is an important one because the paper you choose will tell your potential buyer what kind of book this is. Go too cheap, you might lose some buyers to a different title. Go too expensive, you just wasted your money.

In today's business environment, companies have to remain progressively more competitive in a global market. As more and more companies and individuals from the Pacific Rim do business with each other, businesses struggle to find an edge, to separate themselves from the group. Organizations that recognize the multicultural nature of life will succeed, while others fail.

Getting past the mind chatter and taking action to brand you and your business by publishing a book.

A look at how paper has evolved over the years from a precious commodity to something we take for granted when we expect an ink cartridge to perform well on it.

Are you an author who is looking to drive distribution on your book into new markets? Then book signings could be a goldmine for your sales!

A look at the advancements in ink and paper production from cave men right up to todays ink cartridges.

So finally you have finished writing the book for which you toiled hard and just like your newborn, is very close to your heart?