Include This 'Simple Factor' in Any Website or Sales Letter...
Author: MarkPocock Total views: 11 Word Count: 426
There are common mistakes people make when they write web pages, ads, sales letters and brochures.
99% of businesses make this mistake and it will cost their business thousands of pounds in lost revenues.
Using a grabbing headline.
Businesses don't realise how simple this is to use.
Your ad needs to be the one piece of information your customer reads today.
People are overloaded with information. So it's important to get your marketing material read immediately, otherwise it will get binned.
Using a headline that shows what is in it for the customer will get your message read.
What should a headline say?
You communicate a powerful benefit to them. So you drag your reader into reading your copy.
How can you do this? By creating compelling headlines and copy. The headline in your marketing material whether this is ads, web sites, sales letters or brochures - need to give your customers benefits. This is so relevant that this one thing alone can increase or decrease your response from customers.
Just by changing your headline you can increase your responds by 1700%!
You ask the majority of people and they all say that the only read the article if the headline grabs them. That's how important a headline is.
The headline and opening paragraph are the initial curiosity that pulls the reader in if they feel it's not relevant to them, their interest will quickly wane.
Using A Intriguing Headline
Tell the customers what you are trying to sell. Always, always make sure that your healine is compelling to the reader. Tell them 'what is in it for them'. How it can benefit them.
I hope you never look at headlines the same way again.
A question I get asked a lot is how do I write a good headline?
You must target the right prospect for your product or services. Then speak directly to that person. You laser in on a particular group of people you're trying to attract. Their wants, beliefs and desires. What keeps them awake 'til 4am.
Give your potential customers a PROMISE in the headline.
"Try the 'product' for FREE for 60 days."
If you can show your potential customer 'what is in it for them' your businees will out perform your competititors.
If you can learn about using the right marketing you'll get more customers - guaranteed.
Write an interesting headline using these steps:
* What are your products advantages?
* How is your product different from your competitor?
* Is your product/service unique in some way?
Start using intriguing headlines in your copy and your business will get more customers.
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About the Author
Mark Pocock, is a marketing specialist and a direct response copywriter. Sign up to claim your free report on copywriting and marketing. Mark also has a Direct Response Blog to keep up-to-date with what is happening in the copywriting world. Or visit Mark's website to find out about the various Copywriting Services available.
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