Every great copywriter knows that a testimonial can be one of your best selling tools. Unfortunately, you won't always be handed a pile of powerfully worded testimonials. The good news is that you don't have to settle for weak ones -- even if that's all you have to start out with.

Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you've been told is wrong!

As a copywriter, you'll find that many of the testimonials you have access to aren't as good as they could be. They might be too vague, or just plain boring. If that's the case, don't think you have to use them. Testimonials can be a great selling selling tool for a copywriter -- you need to take full advantage of them.

Okay, now I'm going to tell you something about hooks that you'll be hard pressed to find anywhere else.

Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!

When writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your small business copywriting

Here's 5 quick and easy tips to use in your copywriting that will build trust for your readers which means you will make more sales.

Here are some proven strategies to get your advertising working harder and make sure you get your prospects to read your sales message right till the very end. So that you can make more sales.

Here are some proven strategies to get your advertising working harder and make sure you flag down your prospects so they take notice of your sales message. Which means you will make more sales.

Tips to improve your response rate for letters seeking to make appointments with clients - it isn't as hard as you think!